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Pricing for web design
Posted on March 19th, 2006 1 commentI know that everyone has it is own prices for web design packages, but how do you define the prices? In my case I estimate required work upon to time I spend on it, per example if basic website take 3-6 days to develop, and ecommere website take 10-15 days, then price between basic site and e-commerce website should be different in 2 times.
However basic website(static html pages) can be more complicated like to having flash elements in it, flash into, and then it appears to be the same valume of work as other database driven websites.But surfing on the net, I meet different people offer different prices for the same work., Poor customers they can not understand why the same work is done for different prices. Do you think expensive work is more quailty? or cheap price is poorer? In fact I saw people who do nice work for affordable price, everything depends on demands, if designer/developer has many jobs on his/her schedule, then the prices go upper. Like other industries on the market. So theory is proofed. As more popular developer is so higher his prices.
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One response to “Pricing for web design”
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Pricing has been a challenge for freelancers for a long time. I see pricing as a combination of business overhead, time needed to complete the project, value add and profit margin.
Many freelancers make the mistake of choosing a rate they believe the market will bear and then figure out the number of hours required for a project. This approach may pay the bills and win projects based on price, but to build a strong business, rates must refelect the total package.
Design studios or larger web businesses will typically have a higher overhead (office space, furniture, health benefits, etc.), and their rates will need to be higher in order to make a profit.
A freelancer, on the other hand may have a home office, no health benefits and can charge a lot less for a project.
Is the customer getting a better value going with one or the other? I think it depends on the project and what the freelancer can provide. Though a freelancer may can charge a lot less for a project, he or she may not be able to provide a client a wide range of skills, therefore, the value they offer is less. But on the other hand, clients seek the course of least resistance sometimes and go with who they know.
I think it’s tough for clients to compare different vendors because they tend to focus on price and not on who is the best vendor for the project.
Hope this sheds some light.
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