Market of the Internet advertising near to collapse

According to analysts Bloomberg, the world’s largest Internet sites, searching sites and media should be prepared for very hard times, as well as major advertisers that have traditionally employed a global network, now in a very difficult position, and most of them are not to advertise.

In the British company Collins Stewat estimated that up to 2010, only a couple of Google-Yahoo will lose at least 6.7 billion dollars on reduced sales of advertising. Analysts say that traditional advertisers to the Internet – banks, automobile companies and sellers of technical solutions – is now faced with the problems of the financial order and everyone decides their own way – someone refuses to advertise at all, someone even went out of business, others are forced to unite together to resist.

In Collins Stewart noted that since 2002 the bubble of Internet advertising heavily bloat, especially in the West, and now the financial crisis threatens to destroy it. Since 2002, the market for Internet advertising has grown annually by about 20%, now in the best online advertisers nedoschitayutsya those 20%, and at worst – will take in less, with the same 20%. Especially this trend will be visible on the western market, where many companies are public. Such a situation, and traders predict that actively from a once-profitable securities Google and Yahoo – just a paper last year lost half price. In Russia, much less than the market and totally opaque, but is declining does not pass. The largest advertisers and the sites are forced to cut staff, to seek new investors in their business and all kinds of ways to attract money to their accounts.

"Growth has a negative trend, the weakness occurs as the market content, and banner advertising market, which was internationally", – said Collins Stewart analyst Sendip Aggarvai.
 
According to preliminary estimates, the 2008 global market for online advertising is estimated at about 43.6 billion dollars. We should not wait for the boom and growth in 2009 and 2010, when the world economy will continue its transformation and consolidation, and the victims of this will be primarily commercial media, magazines, television and websites, which are firmly tied to advertising revenue and online sales.

As Bloomberg noted that the current crisis was not only the largest but also the most rapidly – its scope is in terms of neighborhoods. Thus, even in the 3 quarter, ended September 30, Google can provide information on about 12% by growth in profits (1.32 billion dollars), but in the fourth, probably will report a significant reduction. Analysts estimate that sales of Internet giant will drop to 34-44%.

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