PR doesn’t make sence any more

Last PR update, so called BigDaddy which took a place at Feb18 2006, made no sence with search engine page results. As one of my customers website, which selling� Gift Baskets� got pr6, the website has many backlinks, and quality content and too many internal pages, despite it’s pr and other factors I mentioned above, the website is not on top of google with it’s favorite keyphrases. I don’t ignore the fact that the website� is found by hundreds� other keyphrases, but we are waiting more. Before any website which had higher page rank than it’s competitors,� was standing� upper them, in SERPS(search engine result pages).

Seems google changed its algo again.